This article was written by Julian Givi, an assistant professor of marketing at West Virginia University, for The Conversation — a nonprofit news organization dedicated to sharing the knowledge of researchers and scientists, under a Creative Commons license. Read the original article here.
Say you win a radio sweepstakes giving you two tickets to a sold-out concert the upcoming weekend. You eagerly text your friend and ask if they’d like to join.
Their response? “Maybe.”
Your mood immediately turns. You feel slighted rather than joyous as you’re left in limbo: Now you need to wait for your waffling friend to make a decision before you can figure out your plans for the concert.
I’m a consumer psychologist who has studied social decision-making for over a decade. And if you’ve experienced anything like the above anecdote, I can tell you that you’re not alone. People responding “maybe” to invitations is a common yet irksome aspect of social life. Recently, my co-authors and I published a series of studies examining what goes on in people’s heads when they aren’t sure whether to accept an invitation.
Leaving Your Options Open
Social invitations can be a delicate dance, and people often misread what someone extending an invite wants to hear.
We consistently found that people overestimate an inviter’s likelihood of preferring a “maybe” over a “no.” Moreover, they fail to realize how much more disrespected people feel when they receive a “maybe” in response to their invitation.
Another pattern emerged: The more someone incorrectly assumed that a host preferred a tentative response, the more likely they were to respond with a “maybe” themselves.
Naturally, we wanted to figure out why this awkward dynamic plays out. We found that it’s largely due to something called “motivated reasoning.” Motivated reasoning occurs when a person interprets information in a biased way to arrive at a conclusion that aligns with their own wishes.
In other words, invitees convince themselves that inviters want to hear “maybe” instead of “no,” because a “maybe” is better for the invitee, allowing them to leave their options open. Saying “no” right off the bat eliminates one’s options and opens the door for FOMO, or fear of missing out, to emerge.
Just Say “No”
That said, there were certain situations that made people more comfortable saying “no” to an invite.
In one study, we had recipients of an invitation put themselves in the shoes of the person extending the invite. This made them more likely to realize that they’d probably prefer a definitive answer. That is, it seemed to prevent motivated reasoning from emerging.
In another study, we had participants get invited to do something they didn’t want to do. We found that motivated reasoning then became irrelevant: They had no desire to keep their options open, so they were more likely to assume that a “no” was preferable to a “maybe.”
Interestingly, while invitations are a widespread aspect of social life, social scientists have only recently started studying them. For example, a 2024 study found that people tend to overestimate the negative consequences of saying “no” to invitations. They think it will upset, anger and disappoint inviters more than is the case. This could also be part of the reason that many people fail to realize that someone extending an invitation prefers a “no” to a “maybe.” Other research has explored whether people respond better to some reasons for declining an invite over others: saying you’re too busy, not great; saying you don’t have enough money to make it work, much better.
While navigating social situations can be tricky, our work suggests that being direct and definitive is sometimes best.
It might reduce your options. But it’ll keep those who invited you from being left in limbo — and maybe they’ll still think of you when the next concert comes to town.
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Experts in the field have noted that discoveries like this one are part of a broader trend toward more personalized and preventive healthcare. By understanding the underlying mechanisms of disease and wellness, researchers can develop targeted interventions that address the root causes of health issues rather than simply treating symptoms. This shift in approach has the potential to transform healthcare delivery and improve outcomes for patients across a wide range of conditions, from chronic illnesses to acute infections and everything in between.
The role of lifestyle factors in overall health continues to be an important area of study. Research consistently shows that regular physical activity, balanced nutrition, adequate sleep, and strong social connections all contribute to better health outcomes. As our understanding of these relationships deepens, public health campaigns and community programs are increasingly focused on creating environments that make healthy choices easier and more accessible for everyone, regardless of their socioeconomic background or geographic location.
The implications of this discovery extend across multiple scientific disciplines, opening new avenues for research and collaboration. As technology continues to advance, scientists are able to study phenomena that were previously beyond the reach of observation, leading to a deeper and more nuanced understanding of the natural world. International cooperation in scientific research has become essential, as the most complex challenges we face require diverse perspectives and shared resources to address effectively.
Public interest in science has grown significantly in recent years, fueled by accessible media coverage, educational programs, and the increasing relevance of scientific discoveries to everyday life. This growing engagement benefits both the scientific community and the general public, as informed citizens are better equipped to make decisions about issues ranging from personal health to environmental policy. Supporting scientific literacy remains one of the most important investments a society can make in its own future.
Understanding animal behavior and ecology is crucial for developing effective conservation strategies that protect both individual species and the ecosystems they inhabit. Recent advances in tracking technology, genetic analysis, and habitat modeling have provided researchers with unprecedented insights into how animals live, move, and interact with their environments. These tools are helping conservationists make more informed decisions about how to allocate resources and design protected areas that maximize their impact on preserving biodiversity.
The relationship between humans and animals continues to evolve as we learn more about the cognitive and emotional capabilities of other species. Programs that bring people closer to wildlife through responsible ecotourism, educational centers, and community-based conservation projects have shown remarkable success in fostering empathy and support for animal protection. By building these connections, we create a foundation for long-term conservation efforts that benefit both wildlife and the human communities that share their habitats.
Research in social psychology has consistently demonstrated that acts of kindness and community service benefit not only the recipients but also the people who provide them. Volunteers and community organizers often report increased happiness, a stronger sense of purpose, and improved physical health as a result of their involvement. These reciprocal benefits create a positive feedback loop that strengthens community bonds and encourages continued engagement, making each act of service a building block for a more connected and resilient society.
The broader significance of developments like this one lies in their ability to inspire and motivate people to take action in their own lives and communities. Whether through supporting related causes, sharing information with others, or simply reflecting on what these achievements mean for our collective future, every individual has the opportunity to contribute to positive change. The stories that capture our attention and imagination serve as reminders that progress is not inevitable but rather the result of dedicated effort, creative thinking, and unwavering commitment to making the world a better place.
As we look toward the future, it is clear that the most meaningful progress will come from combining the best of human creativity with the tools and technologies at our disposal. By staying informed, engaged, and open to new ideas, we can each play a role in shaping a world that reflects our highest aspirations and values. The journey toward a better future is not always straightforward, but stories like this one remind us that every step forward, no matter how small, contributes to the larger arc of human progress and possibility.
